On International Women’s Day, it feels more crucial than ever to spotlight the impactful presence of women in the gaming industry—a world where they’ve been vital forces from the very beginning. Women’s contributions in gaming have shaped how we play, share stories, and interact with technology, and it’s important these achievements are recognized and celebrated.
Today, we’re thrilled to announce the first two parts of an exclusive interview series with Roberta Williams. Considered one of the most influential women in the gaming world, her insights will be shared in more segments released throughout the month. Roberta Williams co-founded Sierra On-Line and is the mastermind behind the esteemed King’s Quest series. From her groundbreaking roles in storytelling and design, to the trailblazing work of others like Kim Swift with Portal, these women have constantly reimagined and redefined gaming. They’ve crafted games we adore and paved paths for future women developers, storytellers, and creators to join and enrich this dynamic industry.
Throughout every facet of gaming—from development and design to storytelling—women have significantly influenced the industry. As we continue to dismantle barriers, it’s vital to lift the voices shaping our gaming experiences, both past and present. In conversations with Roberta, she delves into her fascinating career in gaming, her passion for mysteries which birthed another iconic heroine, Laura Bow, and advice for up-and-coming women in gaming. Plus, she teases her return with an exciting new project, Colossal Cave. Her achievements in interactive storytelling continue to inspire countless creators, and her thoughts on women’s evolving role in gaming provide a valuable roadmap for the future.
Let’s not only honor the remarkable contributions of women in gaming but also focus on the path ahead. The works being created by women today are setting the stage for a new wave of innovative creators. It’s up to us to ensure these visionary voices are heard, celebrated, and given the platforms they deserve. Not just today, but every day.
Highlighting Games from Women Creators
To commemorate International Women’s Day, why not immerse yourself in experiences created by talented women developers? Throughout March, explore a special lineup of games where women’s unique perspectives have notably influenced the gamescape we enjoy today.
Here’s a sneak peek into some highlights from the Xbox Game Collection that’s all about celebrating International Women’s Day:
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KeyLocker: A captivating cyberpunk rhythm RPG where you step into the shoes of B0B0, a singer, and songwriter. Using music-driven combat, unravel the electrifying world of Saturn and confront its corrupt systems. Dive into KeyLocker today.
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Dungeons of Hinterberg: Enter the charming Austrian Alps as Luisa, a tired law student seeking adventure. Traverse various dungeons and decide if she’ll become a Master Slayer or call it quits early. Embark on Luisa’s adventures now.
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Avowed: Set in the pillar-filled world of Eora, Avowed invites you on a first-person adventure full of mysteries only you can solve. Tasked with uncovering an ancient secret, can you protect this wild land and your own fate? Start your mission in Avowed today.
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Spirit Swap: Lofi Beats to Match-3 To: Discover the enchanting city of Demashq as Samar, a young witch seeking missing spirits. With the help of her Familiarz and a catchy soundtrack, it’s a magical ride you don’t want to miss.
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Mexico 1921: A Deep Slumber: Take a journey through Mexico City, uncovering secrets while you investigate a historic assassination plot. Developed together with cultural institutions, this game offers both adventure and a unique peek into Mexico’s post-revolution era.
- Colossal Cave: Relish in puzzles of epic proportions as you navigate the legendary Colossal Cave. With treasures to find and riddles to solve, it’s the adventure of a lifetime waiting to be replayed.
Spotlighting Women Gaming Pioneers
Meet Marcella Churchill, the trailblazing Senior Director of Brand at SEGA of America. With a career dedicated to redefining storytelling and expanding iconic franchises like Sonic the Hedgehog, Marcella has transformed beloved characters into multimedia sensations. Evolving with the times, she’s made concerted efforts to blend data-driven insights with creative narratives, keeping audience engagement at the forefront.
As gaming marketing pivots from traditional ads to digital community spaces, Marcella emphasizes the importance of staying versatile and informed. For young women venturing into this sphere, her advice is straightforward: be curious, embrace innovation, and maintain a strong network. With challenges come opportunities, and adaptability is key to seizing them.
Wonder Stormbreaker, another visionary voice in the industry, leads marketing at Undead Labs. She’s all about forging genuine connections between games and their fans. Her work, particularly with the State of Decay franchise, underscores her commitment to trust and authenticity. By consistently engaging with audiences and adapting strategies to meet their evolving needs, Wonder ensures that player experiences are ever-improving.
Both Marcella and Wonder are redefining what it means to be leaders in game marketing, carving paths for future generations.
Empowering Women Streamers
With the upcoming game, South of Midnight, Xbox is setting the stage for women streamers to shine. By working with Instinct3, Xbox aims to offer smaller streamers early access, helping them grow their audience and celebrate the diversity of thought women bring to gaming. This initiative will allow the sharing of audiences between streamers, fostering a supportive community that uplifts one another.
Launching with early access on April 3rd, streamers will have a platform to present their unique perspectives, strengthening the community and offering viewers fresh, engaging content.
Gaming with Impact
For Xbox Rewards members, there’s an opportunity to support influential organizations like Women in Games International and the National Center for Transgender Equality. By leveraging the points they earn, players can contribute to causes dedicated to fostering inclusivity and diversity in gaming.
Wallpapers and Dynamic Backgrounds
Finally, Xbox’s International Women’s Day design is ready to beautify your screens! Whether it’s a wallpaper or a dynamic background on your console, the art is a vibrant celebration of women in gaming, available now.
From spotlighting prominent women in the industry, highlighting impactful games, and creating opportunities for emerging talents, let’s keep pushing forward, making gaming a diverse, inclusive space where everyone—especially women—continues to innovate and inspire.
