Infinite Reality, known for its innovative engine that’s shaping immersive web content through WebXR support, recently announced an astonishing $3 billion influx in funding. This significant investment comes from a single private backer, an unusual move in the financial world.
Since its inception in 2019, Infinite Reality has been making waves with its pioneering product, iR Studio. This engine enables the creation of immersive websites where visitors are represented as avatars within virtual spaces. It naturally supports multi-user functionality and WebXR, allowing users to explore these sites using any XR headset compatible with WebXR through a regular web browser.
In an exciting development, Infinite Reality revealed they’ve raised $3 billion in fresh funds, boosting their valuation to $12.25 billion. For context, tech startups hitting a ‘unicorn’ status are valued at $1 billion, signifying major success. So, a valuation like Infinite Reality’s is truly noteworthy.
What stands out even more is that this massive $3 billion contribution is reportedly from just one person. Typically, investments surpassing $1 billion come from investment firms, major corporations, or a mix, rather than a sole individual.
The identity of this investor isn’t public, but their portfolio is known to focus on global technology and real estate investments. With such a hefty sum involved, it likely narrows potential candidates to the world’s financial elite, possibly within the top 1,000 wealthiest individuals.
Represented by Ashcroft Law Firm, the investor shared some thoughts:
Their decision was influenced not only by the vision of Infinite Reality’s CEO but also by the company’s dedication to customer data ownership. As the influence of AI grows in business, data control becomes more crucial. The investor was particularly drawn to iR Studio’s potential to revolutionize user empowerment, offering a platform that artists and businesses—from small startups to Fortune 500 giants—can utilize for worldwide exposure.
Infinite Reality sees this investment as a triumph for both advancing the internet’s future and empowering businesses with data control. John Acunto, co-founder and CEO, expressed: “Securing this level of funding affirms our mission to craft an immersive experience platform for the web’s next era. We’re thrilled to share this journey with global businesses. Providing a space where they control their data, customers, and experiences is invaluable to Infinite Reality and me personally.”
Despite their focus on immersive web experiences and impressive fundraising, Infinite Reality isn’t widely recognized in the XR community. However, the company has been quietly expanding, acquiring others along the way.
Strategically, Infinite Reality has absorbed AR innovators like Zappar, avatar creators Action Face, and immersive web pioneers Ethereal Engine. Yet, they’ve also taken on seemingly unrelated ventures like RektGlobal in entertainment and esports, alongside the Drone Racing League.
This massive and singular investment, coupled with its varied acquisitions, places Infinite Reality in a unique yet unpredictable position within the tech landscape.
