LEGO’s Latest Strategy for Video Games Faces Significant Challenges

Since LEGO Star Wars: The Video Game hit the scene in 2005, LEGO has found a comfortable niche in the gaming industry. Traveller’s Tales, known for their appealing formula, expanded into various franchises over the years. Whether it was superhero escapades in LEGO Marvel Super Heroes and LEGO Batman, or magical quests in LEGO Harry Potter and LEGO The Lord of the Rings, fans always had something to dive into. Adventure seekers could even explore the high seas with LEGO Pirates of the Caribbean or embark on archaeological quests in LEGO Indiana Jones. Essentially, LEGO’s catalog catered to everyone. However, the landscape seems to be shifting.

Following the release of LEGO Star Wars: The Skywalker Saga in 2022, reports surfaced about significant crunch at Traveller’s Tales, leading LEGO to terminate their exclusive contract. Since then, several LEGO games have emerged from other studios. Additionally, word has it that LEGO is establishing its own in-house development team to further its gaming endeavors. While it’s unclear what this venture will ultimately produce, these new titles may already be facing a considerable uphill battle to capture fans’ interest.

When LEGO broadened its horizons, allowing different studios to create games, developers eagerly jumped on board to craft new adventures for players. One of the initial endeavors was LEGO 2K Drive, which steered the LEGO brand into racing. Despite the novelty, the experience fell short for many, who felt its live-service elements dampened the fun, failing to live up to the standards set by Traveller’s Tales.

Another new entry, LEGO Horizon Adventures, brought a LEGO twist to the Horizon Zero Dawn franchise. While it offered an entertaining new perspective on Sony’s iconic series, the game didn’t quite hit the mark. Both the level design and gameplay left something to be desired. Though existing fans of the series might enjoy it, the game doesn’t do enough to entice new players into its universe.

The only notable hit since Traveller’s Tales lost its exclusive reign is Epic Games’ LEGO Fortnite, presenting a collection of LEGO-themed adventures within Fortnite. Beyond that, non-Traveller’s Tales LEGO games haven’t managed to stir much excitement. Players are left unconvinced that this new direction benefits the brand. Consequently, many are waiting with bated breath for Traveller’s Tales’ next project. Yet, LEGO seems committed to taking this fresh path to greater heights.

Recently, LEGO revealed plans to build their own in-house team for game development. The exact nature and scope of these projects remain to be seen. However, based on the recent releases, these new titles could struggle to leave a mark. Gamers have grown accustomed to Traveller’s Tales leading the way, so these alternative offerings might not meet expectations. Moreover, the time-consuming nature of development means it may be a while before players can experience LEGO’s new creations. If the forthcoming games don’t significantly raise the quality bar, players might have moved on by the time they arrive.

Predicting LEGO’s future in gaming isn’t straightforward. It’s possible that this new studio will breathe fresh life into the brand, delivering an array of thrilling new experiences. Alternatively, customers may simply stick to awaiting Traveller’s Tales’ next big release, effectively sidelining other attempts. Ultimately, only time will reveal the outcome.