After recent discussions came to a halt, it’s evident that the SAG-AFTRA actors’ strike isn’t wrapping up soon due to persistent worries over the deployment of AI in video games. The union remains firm in its stance against the evolving use of artificial intelligence without proper actor consent and compensation.
Initially, discussions began over eighteen months ago when major companies like Activision and EA came to the negotiation table with SAG-AFTRA, aiming to address critical issues related to rising wages and job stability amidst the AI boom. These concerns were heightened as the technology threatened to overshadow human talent.
SAG-AFTRA had already shown significant resistance earlier in September 2023, shortly after aligning with the Writers Guild of America to challenge the Alliance of Motion Picture and Television Producers. A striking moment preceding these events was the union’s agreement with Replica Studios in January, which allowed AI to recreate the voices of well-known actors. This move was not well-received by many in the industry, worrying it might open doors to misuse of such technology. With mounting pressure and vocal opposition, Duncan Crabtree-Ireland, SAG-AFTRA’s national executive director and chief negotiator, foresaw the need for a strike, which indeed came to pass in July.
Despite the turmoil, Take-Two has assured fans that Grand Theft Auto 6 remains unaffected by these actor strikes, revealing, albeit indirectly, that development of the game is progressing without hitches.
In their recent rejection of a proposed offer by game publishers, both Duncan Crabtree-Ireland and Sarah Elmaleh, chair of the Interactive Media Negotiating Committee, expressed concerns over glaring shortcomings in the proposal. These loopholes, they argued, could potentially expose members to AI exploitation. To bridge the divide, the union has submitted a counteroffer tackling these vulnerabilities. Yet, representatives from SAG-AFTRA cautioned members against believing that a resolution is near, pointing out attempts by external parties to sow discord within their ranks.
Moreover, it appears game producers have intentions of using recorded performances from past projects to teach AI, often bypassing any form of actor consent or remuneration. Even more controversially, during future strikes, producers might exploit AI to fill roles of striking actors, sidestepping transparency about these uses. In their quest to keep projects going, they also seem to be on the lookout for actors willing to engage without the union’s protective agreements.
Despite the hurdles, SAG-AFTRA has managed to secure an interim agreement covering over 160 games, incorporating the protections it champions for broader industry adoption. Solidarity among members remains strong, evident in actions such as the recent protest led by Yuri Lowenthal outside WB Games in Los Angeles, with another slated at Disney Character Voices in Burbank, California, on March 18. The resolve for better terms and recognition stands unwavered.
